There are 6.9 billion searches on Google every day and Facebook has 1.7 billion daily active users. The tech giants offer their product for free and consumers pay in data. As poignantly argued in a documentary by Netflix, The Social Dilemma, if you don’t pay for the product–you are the product. Naturally, Google and Facebook […]

Consumers find it reassuring to hear from the brands. We have previously recommended  that brands should not go dark during the pandemic that has engulfed the entire human race. While it is not the time to launch new product lines, it is a good opportunity to serve the needs of consumers who are expecting to […]

Tokyo Olympics has been postponed to 2021 due to the Coronavirus outbreak, the deadly virus that has infected around 2 million people worldwide. This is the first time the event has been canceled during peacetime, since the beginning of the Modern Olympic Games in the late 18th Century. Previously, the Olympics games have been canceled […]

This Coronavirus pandemic has brought the global economy to a grinding halt bringing businesses on their knees. The United Nations Trade and Development Agency said that the slowdown in the global economy caused by the coronavirus outbreak is likely to cost at least $1 trillion.  As all businesses, small, medium and large are struggling to […]

Do South Asians Prefer Digital? For a global brand entering the US market, their marketing strategy would be incomplete without including the most educated and the fastest-growing ethnic group in the United States. Targeting the South Asians diaspora calls for a multicultural marketing approach to be deemed successful. While there are different mediums of advertising […]

“The days of general audience and general marketing are gone. People want to see themselves, and to see brands with points of view – that is what is going to connect with people.” – Marc Pritchard, P&G In a climate where change is constant, you need a partner that can support you during that change. […]