Dream cars deserve
affluent South Asian owners
“If I had asked people what they wanted,
they would have said faster horses.”
– Henry Ford
Automotive OEMs and high-volume dealers need to target the fast-growing affluent demographic-South Asian Americans more effectively, than relying on TV commercials and print ads. Even Facebook and Instagram are not doing much to showcase brands and products to affluent new costumers as social media only reaches the generic populace rather than effectively segment-messaging to an affluent demographic.
Automakers and high-performance dealers need to effectively reach the South Asian customers in the U.S. According to Nielsen, the South Asian consumer in the U.S. has the highest income and is the fastest growing demographic with a buying power that is expected to reach $1.3 trillion by 2022.
South Asians in the USA:
- 90% have annual income greater than $100,000
- Majority are tech savvy-work in Fortune 100 companies
- Most have large families and prefer large cars
- Live in top metropolitan areas that require cars to get around
- Have large families that often need more than one car
FrontAd can increase brand awareness and dealership traffic by adding cultural context to high net-worth South Asian Americans interested in booking test drives. Segment the South Asian community that is genuinely interested in purchasing high end automobiles.
Find your dream customer.