Today’s internet-savvy consumers want brands to engage with them in a personalized fashion. Marketers can find it challenging when they don’t understand their audiences. Using the same marketing strategy for all ethnicity and subgroups would be a grave mistake. This is particularly true for the immensely diverse South Asian population in the United States (U.S.).  […]

In today’s online world, display advertising where the web banner design focuses on the needs of the viewer rather than the features of a product gets results. While the world of digital advertising has come a long way from using ‘static banner ads with a company logo’ to ‘ad matches user needs.’ The most effective […]

It’s officially spring, and with the new season comes a new opportunity to refocus your marketing efforts. Regardless of what kind of business you own, if you aren’t running a digital marketing campaign, you are missing out on a huge potential opportunity to grow your business.  In today’s times, digital marketing is the number one […]

Amazon is a big hit among Indian citizens and has become the go-to platform for anything and everything – from a needle to an electric bike. Amazon has witnessed a surge in its growth in India. As more tailored “Glocal” solutions are being implemented, their marketplace is becoming a melting pot for various business possibilities […]

Before the COVID pandemic, the marketing and selling of one’s product used to be binary—retailers with stores sold their products offline, while eCommerce players used their websites. Each group had a unique marketing strategy, dedicated customer base, and a pre-existing roadmap of increasing customer lifetime value. But today, the lines are blurring.  Better connectivity and […]

It was the year 1984, and 77 million Americans were glued to their television sets. The Washington Redskins were up 28 to 9 against the Los Angeles Raiders when the whistle for a break was sounded. Suddenly, bald uniformed, expressionless people fill the television set. A split second later, a blonde athlete is being pursued […]