Spring Cleaning: Refresh Your Digital Marketing Campaign This Season

It’s officially spring, and with the new season comes a new opportunity to refocus your marketing efforts. Regardless of what kind of business you own, if you aren’t running a digital marketing campaign, you are missing out on a huge potential opportunity to grow your business.  In today’s times, digital marketing is the number one […]

Amazon India: Big Strides For 2022

Amazon is a big hit among Indian citizens and has become the go-to platform for anything and everything – from a needle to an electric bike. Amazon has witnessed a surge in its growth in India. As more tailored “Glocal” solutions are being implemented, their marketplace is becoming a melting pot for various business possibilities […]

Is Your Marketing Plan Ready For The Post-pandemic World?

Before the COVID pandemic, the marketing and selling of one’s product used to be binary—retailers with stores sold their products offline, while eCommerce players used their websites. Each group had a unique marketing strategy, dedicated customer base, and a pre-existing roadmap of increasing customer lifetime value. But today, the lines are blurring.  Better connectivity and […]

The Best & Worst Ads Of Super Bowl LV, 2021

It was the year 1984, and 77 million Americans were glued to their television sets. The Washington Redskins were up 28 to 9 against the Los Angeles Raiders when the whistle for a break was sounded. Suddenly, bald uniformed, expressionless people fill the television set. A split second later, a blonde athlete is being pursued […]

International Travel Resumes: Is Your Hospitality Brand Ready To Welcome 30 Million US Visitors In 2022?

The hospitality industry depends heavily on tourism. Expenditure by foreigners makes up the majority of the hotel industry’s income. So when international travel was banned in the US due to the pandemic, the hospitality sector took a huge blow.  However, things are about to change—the US is slowly opening its doors to foreign travelers from […]

What Are The South Asian Home-buyers In The US Looking For?

Buying a home is a quintessential rite of passage to adulthood. The pride of owning a home, and the security it provides, is what drives many of us. In the United States, the number of South Asian-American home buyers is on an upward trajectory: Between 2000 & 2019 Asian-headed households grew by 83% 60% of […]