What To Avoid When Targeting The South Asian American Consumer

Advertising is the business of creative persuasion. It’s often touted as a celebration of the misfits, the rebels, the troublemakers, the round pegs in the square holes who have never stopped redefining the business of creative communications. In recent times, the massive trends that are shaping U.S. advertising and culture have immensely accelerated why businesses […]

A Breakout Year For Indian Americans In The White House

The Moon isn’t far enough, aim for Mars. South Asian Americans are setting the pace for many important industries in the USA. In the midst of a global pandemic, America’s model minority has persisted, put in the hard work, and their efforts haven’t gone unnoticed. Within 50 days of being in office, U.S. President Joe […]

Are You Wasting Your Money On Print Advertising?

There are many print advertisements you should see. Print ads show us many brands who have paved the way over decades, creating innovative ways to showcase their products and services. Chief Marketing Officers (CMOs) and digital marketing leaders can learn a lot from print advertising campaigns. For example, a 2018 print campaign from Stabilo Boss […]

Reaching A Diverse Customer With Interactive Design

Design is both a noun and a verb. For almost a century, consumers have enjoyed objects of design in our lives. These are artifacts of convenience, function, and appeal. Design as a noun is an object. When we buy something, we are making a statement. We are saying, “I am successful because I can afford […]

Shift Your Marketing From Panic To Purpose

In the face of adversity, it is easy for brands to slide into a panic mode. In panic mode, we frantically try to pursue self-preservation or commit to activities that provide a false sense of fulfillment. The challenge for marketing leaders is to steer from the numbing panic to purpose. We will explore how brands […]

South Asian Americans In The Gaming Ecosystem

There have been great strides in the gaming world and COVID-19 has propelled the growth of video games and esports consumption.  A new Nielsen report on the gaming industry found that 82% of global consumers played and watched video game content during the height of shelter-in-place due to the COVID-19 pandemic.  Digital game spending in […]