What Should You Look For In A Media Agency?

Finding the right media agency requires more than negotiating the cost. A brand has many moving parts. All the inputs that ad agencies bring are a small part of what David Ogilvy called “the complex symbol of the brand.” There has been a major shift in the marketing landscape. The proliferation of big data and […]

How Magnetic Is The Moral Compass Of Your Brand?

Every individual has a moral compass that defines who we are and what we stand for. Our value system shapes our interaction with society at large – that includes brands. Every successful brand has a distinctive persona.  In the era of cancel culture, a simple tweet could send your brand spiraling down. Here are just […]

Why Google and Facebook Combined Can’t Solve All Your Marketing Challenges?

There are 6.9 billion searches on Google every day and Facebook has 1.7 billion daily active users. The tech giants offer their product for free and consumers pay in data. As poignantly argued in a documentary by Netflix, The Social Dilemma, if you don’t pay for the product–you are the product. Naturally, Google and Facebook […]

Digital Solutions For Leaders During The Pandemic

Consumers find it reassuring to hear from the brands. We have previously recommended  that brands should not go dark during the pandemic that has engulfed the entire human race. While it is not the time to launch new product lines, it is a good opportunity to serve the needs of consumers who are expecting to […]

Tokyo Olympics 2020 Postponed! How Are Marketers Reallocating Budgets?

Tokyo Olympics has been postponed to 2021 due to the Coronavirus outbreak, the deadly virus that has infected around 2 million people worldwide. This is the first time the event has been canceled during peacetime, since the beginning of the Modern Olympic Games in the late 18th Century. Previously, the Olympics games have been canceled […]

How A Global Pandemic Is Impacting Ad Spends

This Coronavirus pandemic has brought the global economy to a grinding halt bringing businesses on their knees. The United Nations Trade and Development Agency said that the slowdown in the global economy caused by the coronavirus outbreak is likely to cost at least $1 trillion.  As all businesses, small, medium and large are struggling to […]