In the face of adversity, it is easy for brands to slide into a panic mode. In panic mode, we frantically try to pursue self-preservation or commit to activities that provide a false sense of fulfillment. The challenge for marketing leaders is to steer from the numbing panic to purpose. We will explore how brands […]
There have been great strides in the gaming world and COVID-19 has propelled the growth of video games and esports consumption. A new Nielsen report on the gaming industry found that 82% of global consumers played and watched video game content during the height of shelter-in-place due to the COVID-19 pandemic. Digital game spending in […]
Creativity has been evolving since time was invented. Every entrepreneur needs creativity to stand out in a cluttered marketplace. Creativity is critical for the consumer to pay attention to an advertisement, read a blog post, and make a purchase. There is a relationship between creativity and ROI that is important to all marketers. A lot […]
TV is Dead. It used to be a box that evolved from radio to deliver breaking news, hilarious sitcoms, late night TV shows, and a better wave of movies in your living room. Then it morphed into a device that started showing pre-recorded entertainment which included sports from popular teams. Thanks to companies like TiVo, […]
There are no set rules to define what makes bad advertising. We know the obvious ones prescribed by various government bodies–products that claim to cure a disease before approval from the Food and Drug Administration or encouraging over-consumption of alcohol violates regulations of the Bureau of Alcohol, Tobacco, and Firearms. We know the restrictions we […]
Minorities, immigrants, and communities of color can look on with excitement to the next Vice President Kamala Harris, who collectively with President elect Joe Biden are building the pillars of democracy for something new. An Emotional Uplift For Change In USA Kamala is Sanskrit for “lotus flower,” gave mentions of her Indian heritage throughout the […]
