The power to live a life of leisure and pleasure with financial security is at the core of every financial services marketing campaign. But how do you market these aspirations to affluent South Asians that already have a lavish life? Make it S.P.A.R.K! What is S.P.A.R.K? The acronym stands for—Security, Precision, Acceleration, Real-time, and Kinship. […]
South Asian Americans represent one of the fastest-growing, highest income, and most educated population segments in the USA. With a median household income of $120,000 is significantly higher than the national median income of $53,889. According to FrontAd, there are many industries and categories in which South Asian Americans spend a lot on. This includes […]
A new breed of financial technology (or fintech) companies are adding value to how we do banking. This includes structuring of accounts, portfolio management, mortgages, car loans, person-to-person payments, and of course money remittance. In the past ten years there has been a rush of capital and talent into startups to reinvent banking services altogether. […]
Influencers have the ability to mobilize and motivate people. In the last ten years, the power and source of influence has dramatically evolved. The shift has been due to improvement in mobile technology, internet culture, and the change in consumer values. The influencer marketing platform has evolved during the pandemic from the purely visual feed […]
GenZ is a resilient audience driven by high expectations, self-actualization, and quick learning. Ranging in age from 9 to 24 this cohort is unique in its preference for micro-communities as a gateway for intimate online experiences. Smaller online communities have become the norm for GenZ to connect and shape culture at large. Online behavior for […]
Advertising is the business of creative persuasion. It’s often touted as a celebration of the misfits, the rebels, the troublemakers, the round pegs in the square holes who have never stopped redefining the business of creative communications. In recent times, the massive trends that are shaping U.S. advertising and culture have immensely accelerated why businesses […]
