Spring Cleaning: Refresh Your Digital Marketing Campaign This Season

March 22, 2022

It’s officially spring, and with the new season comes a new opportunity to refocus your marketing efforts. Regardless of what kind of business you own, if you aren’t running a digital marketing campaign, you are missing out on a huge potential opportunity to grow your business. 

In today’s times, digital marketing is the number one way to reach your target audience. There are more than 4.66 billion active internet users worldwide, and 65.6 percent of the entire world’s population has internet access. Upwards of 90% of Americans own computers, and the majority of those have a subscription internet connection plan. Marketing online is crucial, and is the most efficient and effective way to reach potential customers at the lowest cost and with the best success rate. 

Do You Have A Digital Marketing Strategy?

A successful digital marketing focuses on a specific goal, whether that be to increase impressions, brand awareness, drive sales, or all of the above. Without specific goals outlined, you’ll have no idea whether your strategy is successful. 

A digital marketing strategy can stretch over many different avenues, however, it basically sums up how to market and advertise your business online. This could be through social media, email marketing, SEO (search engine optimization), pay-per-click ads, and more. Your entire digital strategy may encompass all of these things, and each effort will be tailored to assist in meeting your overarching goal. 

How To Get Started In Digital Marketing

If you haven’t dipped your toes into the digital marketing space yet, you may be at a loss for where exactly to begin. You may want to consider reaching out to a digital marketing agency to help with your efforts. 

What Does A Digital Marketing Agency Do? 

A digital marketing agency will assist you by honing in on an overarching goal, and helping you to set up various different avenues of marketing online that will help you achieve that goal. Most agencies will also assist with your creatives, content, and managing your marketing budget. 

Should You Have A Marketing Budget? 

Word of mouth and guerrilla marketing aren’t dead – however, having a marketing budget for online avenues is important now more than ever. You should have a marketing budget in place yearly, and it should be determined based on your customer acquisition costs. You may not know your customer acquisition costs until you actually dive into your marketing campaign – and that is perfectly ok. You can always adjust your budget and your efforts accordingly if you find that your acquisitions costs are much too high. 

Why Is Digital Marketing Important?

In order to reach your target audience, you need to be reaching them online. Old ways of advertising are quickly becoming obsolete, and keeping up with the times is important for a successful business. 

Is Lead Generation Part Of Digital Marketing? 

Yes, it is! Generating leads for your business, especially if you are selling services, can primarily be done online and can also be generated through digital marketing. You just need to work with the right digital marketing companies who specialize in targeting the right audience for your business. 

What Does A Successful Digital Marketing Campaign Look Like? 

There are many different aspects when it comes to a successful digital marketing campaign. Let’s look at where some of your primary focuses should be. 

Email Marketing

Automated emails, email blasts, and email subscribers are a key component in growing your audience online. This is a great way to reach customers and keep them engaged and informed with new releases, sales, and announcements. Automated emails keep your brand in the mind of existing customers and can be great for converting otherwise lost business, such as abandoned carts. 

Social Media

Social media is huge – according to 2021 statistics, the average person spends about 145 minutes on social media every day. Posting on social media can grow an audience fast, and get you in the eyes of customers who are specifically interested in your products or services. You’ll want to have robust posting schedules on Facebook, Twitter, and Instagram.

Pay-Per-Click Advertising

Pay-per-click advertising is a great way to pop up first on Google when potential customers are searching for phrases that match keywords you are targeting. You pay for each lead, but you’ll likely receive a ton of impressions if the search phrases have high volume. You can easily set your budget and adjust your campaigns as you go. 

SEO

To organically appear in online search results, optimizing your website is key. You need to have a large amount of unique and engaging content on your website that targets specific keywords that are relevant to your business and offerings. 

Placement Ads

Being placed on a website that has the same audience as your target marketing is an excellent way to use online advertising to grow your business. This is extremely cost effective, and makes sure that most of the impressions you are receiving are those who would actually be interested in what you have to offer. 

Marketing To The Immigrant Community

Here at FrontAd Media, we are a professional digital marketing platform that specializes in helping partners get their business in front of the eyes of millions of immigrants. Our sites are visited by thousands of affluent South Asians every day, making us a top choice for digital marketing efforts for companies looking to target high-income US immigrants. Our marketing offerings are great for online remittance services, banks, automotive brands, pharmaceuticals, travel companies, and so much more. 

If you’re looking to ramp up your digital marketing efforts to the immigrant community this spring, FrontAd Media is here to help. Please reach out to our team for more information on how we can help grow your business today!