Brand evangelism, sometimes called evangelism marketing can seem like one of the many marketing fads to the untrained eye. But seasoned marketers know it is a strategic cornerstone, with consumer culture shifting towards an era where “reviews” are dominating decision making, brand evangelism cannot be ignored. Here are five ways the equation between brands and […]
Digital transformation was already creating an ecosystem where brick and mortar stores were being forced to shut shop. Blockbuster filing for bankruptcy in 2010 due to Netflix winning their customers over is a classic example. The Covid-19 pandemic has put this growth and dominance of digital on steroids. It has fast-tracked the growth of e-commerce […]
The run-up to the Tokyo Olympics 2020 has been rocky. Organizing it has been a behemoth challenge for the hosts as COVID-19 continues to spread. Many participants have already tested positive for the virus after reaching the Olympic village. The Ugandan boxing team, American tennis player Coco Gauff, the South Africa soccer team, and the […]
“Disruption” is a word often used to describe a scenario where conventional playbooks or norms get upended in business. The launching of the iPod in 2001, disrupted the music industry; the portable phone changed how we communicated, and the internet transformed human culture to its core. But the COVID-19 pandemic has to be the biggest […]
All skin types are not equal and the skincare industry has to evolve to connect with the rising group of informed and ethnically diverse skincare consumers. A February 2020 study found that dermatology, the branch of medicine dealing with the skin is the second least diverse specialty after orthopedic surgery in medicine. Under Fenty’s Umbrella […]
The tourism industry at present is undergoing a disruption that can be likened to when digital apps entered the retail market. For luxury travel companies who want to target South Asians living in the US, this emphasizes the need to adopt a hyper-relevant approach to their messaging and travel experience. Aimed to personalize the customer […]
